It's been said that without Harold A. Innis there could have been no Marshall McLuhan. Empire and Communications is one of Innis's most important contributions to the debate about how media influence the development of consciousness and societies. In this seminal text, he traces humanity's movement from the oral tradition of preliterate cultures to the electronic media of recen...(展开全部)

It's been said that without Harold A. Innis there could have been no Marshall McLuhan. Empire and Communications is one of Innis's most important contributions to the debate about how media influence the development of consciousness and societies. In this seminal text, he traces humanity's movement from the oral tradition of preliterate cultures to the electronic media of recen...(展开全部)

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

Williams's fascinating investigation into forms of communication as they stood in 1962 - computers, radio, television, printing, photography, film - remains remarkably relevant today. The idea that reality is primary, and that communication of that reality secondary, is debunked - if we take the view that there is life, and then afterwards accounts of it, we degrade art and lea...(展开全部)

Williams's fascinating investigation into forms of communication as they stood in 1962 - computers, radio, television, printing, photography, film - remains remarkably relevant today. The idea that reality is primary, and that communication of that reality secondary, is debunked - if we take the view that there is life, and then afterwards accounts of it, we degrade art and lea...(展开全部)

The late Julian Cummins was Managing Director of Avista, a public relations and promotions company. Roddy Mullin has been a consultant for marketing and sales for two decades. He has written or co-authored several other books for Kogan Page including The Handbook of Field Marketing.

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales pr...(展开全部)